SustainCase: How Wyndham Worldwide promotes ethical business behaviour

SustainCase: How Wyndham Worldwide promotes ethical business behaviour


  • Release Date : 2018-07-22
  • Genre : Economia
  • FIle Size : 9.27 MB
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SustainCase: How Wyndham Worldwide promotes ethical business behaviour Case study: How Wyndham Worldwide promotes ethical business behaviour

As one of the world’s largest hospitality companies, providing travelers with over 129,000 places to stay in more than 100 countries and territories on six continents, Wyndham Worldwide is also a values-centered company, defining and advancing the standards of ethical business conduct, transparency and integrity.


Offering travelers worldwide access to a collection of trusted hospitality brands in hotels, vacation ownership and unique accommodations that include vacation exchange, holiday parks and managed home rentals, Wyndham Worldwide tries to conduct its business with integrity. In order to promote ethical business behaviour Wyndham Worldwide took action to:
• promote ethical conduct through the Business Principles
• protect human rights
• combat child exploitation

Using the GRI Standards in order to maintain and increase the value of your company

With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives

By building trust your company creates loyalty and long-term commitment to its services and brands

New foreword by the Editor:
Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage